Ep. 194 - Elin Barton - When you have to make it happen, you find a way to make it happen. Are you being authentic and vulnerable in how you’re telling your brand’s story? Elin shares with us her own entrepreneurial journey and how she helps small businesses tell their stories through video content. She also tells us about her new book, Ready, Set, Grit: Three Steps to Success in Life, Business, and the Pursuit of Happiness.
In this episode, Elin talks about her entrepreneurial journey and how she’s helping small businesses tell their story authentically. Listen in to learn how you can join the Goldman Sachs training program for free to help transform your small business in a great way. You will also learn the importance of building a network of connections with like-minded people, to help you navigate the world of business.
Key Takeaways:
- How to create an authentic brand that resonates with your target audience through storytelling
- Why you need to take that leap of faith if you’re passionate about starting a business
- The requirements you need as a small business to qualify for the Goldman Sachs program
- The importance of making business connections to receive the help and support you need
"Believe in yourself, and believe in what you're building. Just go out there, and talk about it, and have the faith that it's going to happen." -Elin Barton
In this episode you’ll discover:
Elin describes all the situations that led her to start and grow White Knight Productions [1:13]
How Elin uses the power of video ad storytelling to convey a brand’s authenticity and vulnerability [2:55]
How video content is increasingly becoming the most preferred way of consuming information [4:54]
She explains how necessity drove her to take a business leap and be resilient in it [6:36]
How attending the Goldman Sachs program became instrumental in transforming her business [12:00]
She talks about The Boardroom – an online community that supports small business owners [14:32]
Elin’s book Ready, Set, Grit, why she wrote it, and how it’s meant to help people unstuck [18:23]
The journey it has been writing and publishing her book plus how she handled writer’s block [22:36]
Why she was recognized as an honoree of Enterprising Women of the Year Awards [27:17]
The role of the Enterprising Women in supporting and recognizing women in business [28:05]
The power of building a network of connections as a woman business owner [30:31]
Elin explains why she’s being intentional in the life she’s building for herself [32:32]
CAREER
A passionate advocate for small businesses, Elin Barton is the Founder and President of White Knight Productions, an award-winning marketing and video production team. White Knight Productions is expert at making videos that tell your brand story, sell your product, and explain what you do. But beyond just making the videos, they know how and where to place them for maximum impact. They will guide you through every step of the process.
In addition, Elin is a business coach for entrepreneurs, focusing on people who want to pivot to start a business.
She also founded The Boardroom, an online platform for entrepreneurs, and advocates for small businesses as part of the Goldman Sachs 10KSB Voices team and in her work on the NSBA Leadership Council.
AWARD
In 2020 Elin was named as one of Enterprising Women’s Champions, a national award that recognizes the work and accomplishments of female business owners.
BOARDS
Elin accepted a position on the Enterprising Women board. Elin also serves on the board of NAWBO-NYC as the VP of Marketing.
AUTHOR
Elin has written her first book, Ready, Set, Grit: Three Steps to Success in Life, Business, and the Pursuit of Happiness, and she’s a frequent speaker and podcast guest.
HER BOOK
