How to Be the Maker of Champions | Catherine Crosslin


Instar Performance

Cat Crosslin is the Owner and CEO of Instar Performance. Some people talk the talk but don't walk the walk. Cat Crosslin does. Her point is "If I don't continue to grow, I can't help others be the best they can be. Because each time I advance in the career work, I know I need to be better. I'm driven in my own leadership journey by if I'm going to bring the best out in them, I'd better be challenging myself." In this episode, Cat shares her passion for leadership and personal development and that of the making of champions. Listen in to learn how to overcome your internal limitations to become effective and successful. You will also learn the importance of having a clear picture of what you want and focusing on it.

Key Takeaways:

  • The importance of having a clear focus on things you want instead of what you don't want
  • How to utilize video conferencing as a complementary way of connecting with your audience
  • The importance of overcoming your internal limiting beliefs to become effective
  • How to make your life engaging by taking risks, traveling, eliminating any negative feelings, and reach out to mentors

"Learning other viewpoints in the world changes, your worldview and it changes you. It makes life far more rich, engaging, and vibrant." -Catherine Crosslin

In this episode you'll discover:

Cat's background in leadership and personal development and starting a business in it [1:08]

Why she's also referred to as 'Maker of Champions' [2:47]

How they pivoted during the pandemic from in-person workshops to video conferencing [5:56]

The many lessons Cat has learned by facilitating many business trainings outside of the US [8:38]

She talks about her organization's diversity, equity, and inclusion efforts [10:15]

Her committed passion to helping transform the mindsets of incarcerated persons [13:03]

The importance of helping people overcome their internal limitations and achieve in life [17:34]

Why she'd like to teach athletes to be more effective by working on their mindsets [20:10]

How Cat's parents impacted her go-getter personality plus others along the way [24:17]

She explains why she is driven by her desire to be the maker of champions [27:25]

Cat's love for her family and being near waterbodies [28:38]

Why her outlook didn't change after the pandemic but her commitment to her outlook [30:05]

Cat advises young adults to dream bigger and handle their self-esteem issues [32:23]


Catherine Crosslin is the owner & CEO of Instar Performance, an internationally recognized personal and organizational development company. Instar Performance, LLC specializes in organizational culture transformation, executive and leadership coaching, mental performance coaching for athletes and teams, improving union/management relationships, and cognitive-behavioral training in all aspects of the criminal justice system.

She has a global reputation as a dynamic, inspiring, and influential presenter, consultant, and coach. Instar's techniques & curricula are firmly grounded in Cognitive Science. She and her team consult with executives around the world including China, France, Germany, Italy, Poland, Mexico, Brazil, India, Canada, and the Netherlands. Clients include Fortune 50 companies, Global Leadership Teams, C-Suite executives, professional athletes, and the criminal justice system.

Prior to founding Instar, Cathy dedicated 15 years to Gordon Graham & Co., Inc. leading and developing curricula for businesses and prisons. She coached basketball for 20 years, coaching at each of her 3 Alma Maters in Washington State. She was best known for her nationally renowned AAU teams, developing some of the women's basketball greats.


She earned a B.A. in Psychology from Whitman College; and an M.Ed. from Western Washington University.


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