How to Run a Staffless Business | Dr Jodi Dinnerman | Purse Power


Purse Power

Ep. 211 - Dr. Jodi Dinnerman is a family wellness-based chiropractor specializing in serving pregnant women and kids for 21 years. Jodi also founded SEWP School, a school for wellness practitioners who want to thrive in practice by automating tasks. In this episode, she explains how she created an automation system in her chiropractic practice that enables her to concentrate on her specialization rather than being a boss. Listen in to learn how to be strong and take back your power as a female business owner by incorporating the staffless system into your business. You will also learn how to create a simple and creative marketing plan around your ideal client, core values, and mission statement.

Key Takeaways:

  • The value of having a fully automated business as a female entrepreneur
  • Move on to the staffless system if you feel your current one isn’t serving you or your business
  • How to create a simple and creative marketing plan around your ideal client and mission statement
  • The importance of learning how to manage and work a website as a business owner
  • Find what makes you strong and run with it to care for yourself mind-body and soul
  • Make a list of things that are no longer working for you and then have an action plan to make it all start working for you

"The number one thing for a successful business is to stop talking, listen and ask people what they want." - Jodi Dinnerman

In this episode you’ll discover:

Jodi shares her life journey both on a professional and personal level [1:21]

How her personal experience with automation led her to start SEWP School [2:22]

How growing up in an entrepreneurial background shaped the entrepreneur Jodi is today [7:20]

The upside and downside of owning and running a lean practice [10:20]

How things work out staffless, lessening busy work time and allowing her to focus on clients [13:03]

Jodi names the systems she uses for automation and the ones she avoids using [15:46]

When to switch to the staffless system to avoid the management nitty-gritty of a business [17:24]

How she handles her customer relationship management automatically and professionally [21:08]

Define your mission statement and build your marketing strategy around your ideal client [23:07]

The steps to take to start transforming your business into a staffless one that works for you [25:10]

Understanding the meaning of internal and external processes and events in your business [28:50]

Why you should learn how to manage and work a website or hire someone to do it affordably [31:41]

The importance of having a virtual assistant as a staffless business plus how to find them [33:33]

Jodi’s experience working with AttractWell, the company that helps her manage her CRM [38:08]

She advises on the importance of taking care of yourself physically, mentally, and spiritually [40:23]

A few takeaway tips to take and actualize as a business owner [43:11]


Jodi is the owner of Lightsource, providing chiropractic care for the whole family. Dr. Jodi Dinnerman is a true professional and an insightful healer. Her chiropractic work is not at all the common misconception of a "back-cracker" but instead a holistic approach to balanced health and well-being.

She is also the Founder of SEWP, Staffless Entrepreneurial Women in Practice. Staffless Entrepreneurial Women in Practice provides women in practice creatively-inspired automation tools to better realize true practice joy, a deeper authentic expression of their full potential, and an optimized experience at work, home, and play.


Jodi has her doctorate in Chiropractic from the Sherman College of Straight Chiropractic and her bachelor’s degree from Rutgers.


In Jodi’s book, STAFFLESS, she shows you how to automate and organize your front desk systems for more efficient client communications. If you are staffless, this book will lead you. If you have staff, let it lead them. We all want the same bottom line; to spend our time focusing on our talents and expertise.

In this book you will learn:

  • How to develop an automated practice so that you don’t have to rely on the hiring, training, firing cycle.
  • How to fulfill your client's needs with streamlined systems.
  • How to find more time to focus on providing great care and enjoying your life, and less on time-wasting administrative tasks.



Donna Miller is the founder and CEO of Purse Power, Let's Share the Journey. Purse Power promotes women-led, women-owned businesses by providing a Google extension that allows everyone who visits your website to locate nearby businesses.

Let's Share the Journey holds calls at 10 AM Central every Friday to learn from national leaders to share expertise, ideas, and support. One week a month features Zoom Room networking. We support Donna's endeavor and have provided the speaker calls in a podcast format. Please join her on Friday mornings! You can register for the calls here.

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