Picture of Caterina Rando

How to Speak with Impact | Caterina Rando

Picture of Caterina Rando

Serving Women on a Mission

Ep. 269 - When you hear “Bing Bing!” or “Let’s Take a Breath,” you know you are at a Caterina Rand event. Women flock to her knowledge, skills, and fun-loving nature. Caterina Rando is a sought-after speaker, best-selling author, podcaster, magazine publisher, and philanthropist. She shows women how to thrive in business, how to recognize their leadership abilities, and how to be loud and proud about the value they bring. In this episode, Caterina talks about her passion for helping women thrive in business and build communities to serve others.

Listen in to learn why Caterina considers public speaking the primary “instant influence” to gain attention in your market and a great method of growing your business. You will also learn the importance of mastering self-care as a business pillar, so you’re in the right space to serve others.

Key Takeaways:

  • How to create a criterion for picking a coach who has the same values as you
  • How to create an entrepreneurial lifestyle that works for your whole life
  • How to grow your business by being an audience-centric public speaker
  • Why your talk topic should match the services you’re offering
  • How to master self-care as a business pillar, so you’re in the right space to serve others

"It’s not about what you know, it’s what you’re willing to do; don’t wait until you’re ready, act when you’re willing.”- Caterina Rando


In this episode, you will learn:

Caterina explains how to approach picking the right coach that fits your needs [2:00]

She explains why her mission is to serve businesswomen who want to make a difference [4:42]

The power of public speaking in building influence and growing a business organically [6:55]

She describes how she uses cruise ship retreats to speak and impact women [10:19]

The value of community, groups programs, and associating with supportive women [12:03]

The importance of amplifying your natural heart skills to build influence [16:07]

How she had built influence and a successful business through speaking [20:39]

How Caterina’s podcast and app Expand Your Fempire teaches women to be successful [24:24]

She talks about her books and how they help women in their leveling-up journey [25:30]

Her pride in seeing her clients thrive in business and impact other lives [29:34]

She advises women over sixty to focus on their skills and go do it in community [32:44]

The model of planning a profitable retreat where women can meet and inspire each other [34:50]

She explains how her business has positively impacted her personal life [38:53]

Why you should act when you’re ready, take action, and do it in community [40:22]


Caterina Rando is on a mission to teach, mentor, and support women to be themselves, do their thing, serve their people, and massively monetize their mastery.

She shows women entrepreneurs how to be loud and proud about the value they bring in order to make their businesses thrive. Her clients grow, shine, expand, open themselves up to new possibilities, and take their businesses further than ever before.

Caterina and her team conduct a variety of programs designed to provide skills, support, and an environment for breakthroughs for women to succeed who want to catapult their businesses to the next level.

Caterina is all about, positivity, integrity, generosity, community, and providing massive value while uplifting others.


Caterina is the founder of The Thriving Women in Business Giving Community. This group of big-hearted women raises money for women and girls' education and entrepreneurship training.

Caterina is also the founder of the Thriving Women in Business Center, located in San Francisco. This is an attractive and warm place for women to come and do their workshops. Caterina's plan is to open more centers throughout northern California.


She is a sought-after speaker, event producer, and author. Her latest book is the ABCs of Public Speaking. Her book, Learn to Think Differently, from Watkins Publishing is published in over thirteen countries and several languages.

She wants women to know that they do not have to wait until they are wealthy or retired before they can embrace philanthropy. This is the clear message in the Women’s Giving Circle Guide, a book she co-authored with C.J. Hayden.


Listen to her podcast, Expand Your Fempire, a podcast for women on a mission! She includes interviews with thought leaders on some episodes. On others, she shares her innovative ideas on topics she frequently speaks about and trains on.


Caterina is recognized for her special way of infusing business with making a difference. She has received the Extraordinary Woman Award from Developing Alliances. The American Businesswomen Association bestowed on her the Woman of Distinction Award and she has also received the Limitless Woman Award from the Limitless Woman Conference.


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